Implementation Of Cocoa Supply Chain In The Covid 19-Pandemic Era. Case Study : East Java Indonesia
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Abstract
Cocoa is one of commodities which have developed in Indonesia for many years. East Java alson have priority program to develop the cocoa farming as long as south part of East Java. Cocoa has crucial function as as raw material from industry. Many foreign industries have been operating in Indonesia included in East Java to develop cocoa industry in Indonesia. Indonesia is one of the countries in the world as the largest cocoa producer in the world. Several districts in East Java was developed cocoa farming supply chain from upstream to downstream, where there is a process of procuring cocoa through cocoa plantations and then processing it into processed cocoa and its derivative products such as chocolate with various product variant. Many producst from processed chocolate products from cocoa can strengthen Food Security Status, Agri-Food Supply Chain and Food Supply. This study aims to analyze the implementation of the cocoa supply chain in East Java in The Covid 19-Pandemic Era.This study uses a qualitative methodology with the Robert K.Yin case study method. The results of this study indicate that the implementation of the cocoa supply chain at the informants in East Java is in accordance with the characteristics and objectives of each informant and the cocoa supply chain process from upstream to downstream despite variations in implementation but supply chain process was disrupted by the Covid 19-pandemic especially at the early of Covid 19 Pandemic which was happened the lockdown and the occurrence of decreasing of Purchasing power of society so it can decrease the chocolate and cocoa powder consumption, but at the new normal era the earning can be gained again because of many strategies which include increasing efficiency to reduce cost of production as well as done by Informant 1 and also keep fighting to conduct healthy protocol for Covid -19 in Informant 2 and also keep fighting by working from office during Covid 19 pandemic is still conducted by Informant 3.