Recent Trends In Strategic Communication For Remote Workforce

Abstract

Purpose:  This study aims to define the post-pandemic remote workforce and understand their needs so that organizations can better communicate with this growing population. While the pandemic impact on workplace and resultant crisis form the backdrop for this study, it is not the central focus of this effort. The primary objective of this research is to theoretically find connecting thread between strategic communication and the post-pandemic remote worker in the IT industry to strengthen communication effectiveness during the employee lifecycle.

Design/Methodology/Approach –This paper reviews literature related to strategic communication, remote working, best practices for hybrid working and importance of communication in remote working. A systematic review was conducted for the present study and various databases were explored. 25 relevant papers were chosen for the final study and were critically analyzed.

Findings:  The selected studies and their findings were discussed in detail the study.