THE DEVELOPMENT OF AN EVALUATION MODEL FOR MEASURES OF TOBACCO CONSUMPTION CONTROL IN THAI YOUTH OF THE PROVINCIAL TOBACCO PRODUCTS CONTROL BOARD: AN APPLICATION OF THE MPOWER STRATEGIC FRAMEWORK

Abstract

This mixed method research aims to develop an evaluation model for measures of tobacco consumption control in Thai youth of the Provincial Tobacco Products Control Board by application of the MPOWER strategic framework. Data were collected from the strategic framework Provincial Tobacco Products Control Board total 162 samples and analyzed by applying issue-based analysis, descriptive statistics, and Hierarchical Multiple Regression Analysis, then developing an evaluation model for measures of tobacco consumption control in Thai youth of the Provincial Tobacco Products Control Board by application of the MPOWER strategic framework from practicing Delphi Technique by exalted experts.
The findings revealed that 1) the factors affecting positively on the evaluation for measures of tobacco consumption control in Thai youth scores with significant level at 0.05 are as follows ; prioritization of tobacco consumption control measures, sufficiency of resources, communication skills, integration of measures into the normal working system, reflective monitoring, and knowledge on tobacco consumption control, while attitudes toward tobacco-related profession will affect negatively. The evaluation model for measures of tobacco consumption control in Thai youth of the Provincial Tobacco Products Control Board comprises of 7 parts including 1) evaluation goal 2) components and evaluating attitude towards work in the field of tobacco control, for 7 components and 47 indicators 3) evaluation criteria 4) evaluation method 5) evaluators 6) evaluation time period 7) feedback providing. By practicing the Delphi Technique, the 7 components and 55 questionnaires, it was found that all questions have the median between 3.50-5.00 which have high to very high suitability, with interquartile range between 0-1.00 all having consistency and probability of execution in high to very high level with average score between 3.50 - 5.00.