ANALYSIS OF COMPETITIVENESS AND SUSTAINABILITY OF CASSAVA COMMODITY IN LAMPUNG TIMUR REGENCY

Abstract

The purpose of the study was to determine the competitive and comparative advantages and sustainability of cassava farming in East Lampung Regency. The population of cassava farmers is 1,100 farmers using the Slovin formula, so a sample of 92 farmers is obtained. Sampling was done by purposive sampling technique. Data analysis used PAM (Policy Analysis Matrix) analysis. The results of the study were the PCR coefficient value of 0.3397 and the DRCR coefficient value of 0.1216. The coefficient value < 1 indicates that cassava farming in East Lampung Regency has a competitive advantage and a comparative advantage. The government needs to set a Regional Minimum Price (HMR) policy of Rp. 1,150/kg which aims to improve the welfare of farmers.