In The Spotlight: Unmasking The Effects Of Social Media Engagement On Badminton Excellence

Abstract

As a matter of fact, the role and impact of social media presently regarded as the Web-Based Social Media (WBSM) has occupied dominating position in all walks of life. Social media has direct implication in attracting attention of the masses at large scale. It has direct approach all sections and segments of the community and it has the potential to attract people from all age groups.  Main objectives put forth for this study include 1) To evaluate the relationship between use of social media usage and Badminton players sports performance. 2) To determine the impact of social media usage on sports performance of Badminton players. Survey design of research was applied in this research study. Data were collected from Badminton players of different university of Lahore city, Pakistan. Responses of the respondents were collected through structured questionnaires. Cronbach’s Alpha reliability test statistics was used for data consistency. To find the relationship and impact between the variable Regression analysis has been used and exploring different aspects of social media One Way ANOVA was used with significance level set at 0.05. The overall reliability of both the scales is 0.954 which is in excellent range. Significant value of social media engagement scale is 0.072 and sports participation scales value is 0.112 which is greater than 0.05 which shows that the data is normally distributed. The relationship between mean value of social networking usage questionnaire and sports performance questionnaire, both the variables are low positive correlation with the value (r=0.360) and significant p-value (p<001). Effect of social networking usage on sports performance is 13%. There is low positive correlation between social networking usage and sports performance with significant p-value. social networking usage has positive effect on sports performance.