A Comparative Study On Customers’ Satisfaction Towards Online And Physical Shopping With Reference To Readymade Garments

Abstract

The online market sector has gone through many industrial and rigid changes, which play a role in creating a shift in consumer buying attitudes. The present study makes an effort to locate the differences in the problems associated with shopping in the online and also the offline market. The study consist 650 customers; they were randomly, those who were shopping both online and offline in Cuddalore District. The study establishes the problems faced by consumers while shopping at both online and offline retailers. This research attempts to measure the customers’ perception regarding problems associated with shopping with both market retailers. The study was based on primary data collected through an interview schedule. SPSS has been used to analyze and interpret the data. t-test and chi-square analysis have been used.