Analysis Of The Role Of Competitive Advantage In Mediating Orientation Entrepreneurship And Orientation Learning Against The Performance Of Msmes In The City Of Pematang Siantar

Abstract

Study This aim To know the Role of Competitive Advantage in Mediating Orientation Entrepreneurship And Orientation Learning Against  MSMEs  Performance in Pematang City Siantar. Type study This is a quantitative study. Population in the study: The whole number of MSMEs engaged in the sector divided the food in Pematangsiantar City into 8 ( eight ) districts with 372 businesses. From the results calculation above, obtained magnitude sample in the study was as much as 192,746. They are then rounded into 193 divided businesses in 8 ( eight ) districts in Pematangsiantar City. The research model uses the Partial Least Square Structural Equation Model (PLS-SEM) method. Research results show that Entrepreneurial orientation significantly affects the competitive advantage of MSMEs in Pematang Siantar City. Learning orientation significantly affects the competitive advantage of MSMEs in Pematang Siantar City. Entrepreneurial orientation significantly affects the performance of MSMEs in Pematang Siantar City. Competitive advantage significantly affects the performance of MSMEs in Pematang Siantar City. Competitive advantage can mediate the effect of entrepreneurial orientation on the performance of MSMEs in Pematang Siantar City. Competitive advantage can mediate the effect of learning orientation on the performance of MSMEs in Pematang Siantar City.