Coping With The Pandemic: Cultural Approach In Recovering Tourism In Bali, Indonesia

Abstract

This study analyzes a distinct approach used by the Balinese community in coping with the decline of the tourism sector due to the pandemic. Using a qualitative method with descriptive analysis, this research employed Social Capital Theory, focusing on the local Balinese culture practiced as a response to the global pandemic. Meanwhile, data collection was carried out through interviews and analysis of written sources such as newspapers, journals, websites, and social media. As Bali promotes cultural tourism, the Balinese adopted a cultural approach to handling COVID-19, using sekala or niskala. Sekala refers to anything observable and tangible, such as the implementation of government regulations, the use of traditional medicine, engagement of art like kakawin (sung poetry), traditional dance, and ngenang-ngening (community activities restriction). Meanwhile, niskala means anything abstract and invisible, such as the performance of Balinese religious ceremonies. During one of those ceremonies, the Balinese pray to Sang Hyang Widhi Wasa (God) through mecaru (a ceremony to deal with the balance between man and nature) at Pura Khayangan Tiga (a Hindu temple in Bali). In the long run, this article illustrates the development of health policies incorporating local cultures.