Fadhil Shaker Al-Saaedy


This research highlighted the importance of Consumer psychology to marketers through shading the light on the literature review, as Consumer psychologists look into how the decision-making process, social persuasion, and motivation all play a role in why people buy certain goods and not others. The organization’s survival in the market is linked to studying all the influences surrounding the consumer; as the consumer is the one who directs the marketing activities of the organization.


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How to Cite

Consumerism (A literature Review). (2023). Journal of Namibian Studies : History Politics Culture, 33, 778–812. https://doi.org/10.59670/jns.v33i.538

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