Impact Of Artificial Intelligence Towards Customer Relationship Management W.R.T Private Commercial Banks At Bangalore

Abstract

The banking sector has seen some big and revolutionary advances, but the one that stands out the most is the increased focus on customer demands.. Customers that are technically savvy and frequently use cutting-edge advances want banks to offer seamless transactions. Financial institutions have expore their industrial landscape to include retail, IT, and telecom in order to meet these demands for activities like digital money, e-banking, and real cash transfers. While these advancements have allowed customers to access the bulk of banking services whenever and whatever they choose, they have also come at a cost to the financial industry. The benefits and drawbacks of implementing AI technology in the Indian banking sector are also clarified by this study. In this descriptive study, artificial intelligence is used in financial services, and its effects on client interactions are discussed. 167 customers of private sector banks in Bangalore were surveyed to gather data.