Investor's Biases And Investment Decision Towards Equity Investments In Tamil Nadu

Abstract

This study examines the investor's biases and investment decision towards equity investments in Tamil Nadu. The study is used to descriptive research design. Here, Overconfidence Bias, Social Learning, Financial Awareness, Economic Expectations, Self enhancement bias, mood factors and emotional factors considered as an independent variable. Based on this, 650 investors are drawn by purposive sampling technique. From this, 613 investors companies are used for this study. It is found that Overconfidence Bias, Social Learning, Financial Awareness, Economic Expectations, Self enhancement bias, mood factors and emotional factors are high influence the investment decision.