Researching Earthy Short-form Videos: Theories and Perspectives

Abstract

With the explosion of earthy short-form videos on the Internet, studies and criticisms of them in academic circles have also emerged. This article categorizes and reviews the existing literature on earthy short-form videos from the perspectives of research theories and study fields to provide references for future research on the topic. This article reviews the current research results on earthy short-form videos from seven research theories: social distinction, memetics, carnival theory, appreciation of ugliness, uses and gratifications, cultural capital, and youth subculture. It also reviews the research related to earthy short-form videos in four fields: communication, management, psychology, and sociology. It is found that the current research methodologies of the academic community on earthy short-form videos are mainly speculative analysis, and there are not many empirical studies. Most researchers' stance is critical, with less positive guidance.