Ethical Promoting Guidelines For Preventing And Solving Service Problems Of Skin Beauty Clinics In Bangkok Metropolitan Region

Abstract

The purposes of this research article were to study complaints of service users towards the ethics of skin beauty clinics and propose guidelines for promoting ethical protection and solving service problems of the skin beauty clinics in Bangkok Metropolitan region. The samples used in this study were 429 respondents and in-depth interview was conducted with 13 key informants. The research findings showed that complaints are related to service and service provider, product, marketing and service venue respectively. Guidelines for promoting, preventing and solving ethical problems of skin beauty clinics in Bangkok and its vicinity are: (1) Persons involved in legal formulation and regulations must facilitate policy guidelines, procedures and communication in order to reduce the number of complaints.  (2) Beauty clinic business operators must be aware of product quality in details and clear indications. (3) Consumers must understand and be aware of the effects that may occur due to the difference in chemical reactions in each person’s body.