The Role Of Language Landscape In Improving Visitor Experience In Public Space Of Humbang Hasundutan Regency, An Attractive Tourist Destination

Abstract

This study aims to understand the role of the linguistic landscape in improving visitor experience in the public spaces of Humbang Hasundutan Regency, an attractive tourist destination. Humbang Hasundutan Regency is famous for its natural beauty and is a popular tourist destination for both local and international tourists. However, to reach its full potential as an attractive tourist destination, it is important to consider the effective use of linguistic landscapes in public spaces. This research method involves surveys and observations at several tourist sites in Humbang Hasundutan Regency. Visitors were interviewed and observations were made on the use of language and signs of communication in public spaces. The collected data were analyzed qualitatively to identify patterns of language use and signs of communication. The results showed that an effective linguistic landscape in the public spaces of Humbang Hasundutan Regency can improve the visitor experience. The use of clear and friendly language and signs of informative and purposeful communication can help visitors in navigating and understanding the tourist environment. In addition, the use of local languages and distinctive cultures can provide an authentic experience and enrich the visitor experience. This study provides recommendations to improve the linguistic landscape in Humbang Hasundutan Regency. Recommendations include the provision of information in several languages, the use of clear and consistent communication signs, and the promotion of local language and culture as part of the tourist experience. By implementing these suggestions, visitors are expected to feel more connected to the local environment and culture and increase their satisfaction as tourists.