Analyzing The Impact Of Cultural Intelligence Of Global Expansion And Market Entries In Nsez

Abstract

This study examines how cultural intelligence (CI) affects market access, business growth, market entries, and global expansion within Noida's Special Economic Zone (SEZ). The ability to comprehend and analyze unknown cultural norms is referred to as cultural intelligence. The literature study emphasizes how cultural intelligence and corporate outcomes have a beneficial association. A survey was conducted to understand the correlation between cultural intelligence and corporate growth rates in Noida's SEZ, and it was found that the two are positively correlated. Growth and expansion success is linked to higher levels of cultural intelligence.
Further, the research addresses issues such as insufficient cultural intelligence and budget limitations and offers solutions like market research and training for cultural intelligence. This study adds to the body of knowledge by highlighting the value of cultural intelligence in the context of SEZs. It provides helpful advice for businesses looking to succeed in Noida's SEZ. The results also highlight the significance of cultural intelligence for effective market entry, expansion, and adaptability.