Comprehensive Analysis Of Emerging Trends And Future Implications Of E – Commerce On Business Models And Consumer Behavior

Abstract

This research basically focused on the impact of the E – Commerce on the behavior of consumer, upto a large extend E – Commerce changed the structure of the global market because of all of that E- Commerce became a very important factor for the economic growth as well as for the new innovations & for the healthy competition in the market. In this research paper basically an attempt were made to find out the impact of cutting-edge technology, such as Artificial Intelligence and big data on the consumer experience and also find out their impact on the marketing strategies. The research basically revolve around the very eminence topic like mobile commerce, customization, omnichannel marketing and also on the gig economy. which are the essential factor of the e – commerce industry. In this research both qualitative and quantitative data were collected, quantitative data were collected related to the market trend and qualitative data were collected after the interview from the experts, after the analysis of data it has been observed that a significant changes were recorded in the consumer preferences, competitive policy adopted by the merchant and it also concluded that from a elementary transactional platform, e commerce converted into a refined eco system of interrelated services, experiences & modernization. Further study also provide the suggestion to enterprises to include the above techniques & methods to improve the participation of the customser & for the long term growth of business as well as for the customer.