A Study On Customers’ Perception And Satisfaction Towards Digital Banking Services In West Tripura District

Abstract

This study's primary goal is to determine how bank customers in the West Tripura district perceive and practice of digital banking services. This study aims to analyze the levels of satisfaction of people in the West Tripura district who use digital banking services. The researchers collected the data for this study from both primary and secondary sources. The researchers designed questionnaires to gather primary data from 385 respondents who used digital banking services offered by public sector, private sector bank and selected the respondents using a convenient sampling method. The researchers conducted the analysis using statistical techniques like percentage analysis and the Likert attitude test. The researchers collected secondary data from various sources, such as books, newspapers, journals, and websites. Based on this study, most respondents were overall satisfied with the digital banking services. The study concluded that the digital banking service met growth in west Tripura district.