Towards Better Survival - A Qualitative Insight into the Impact of Covid-19 Pandemic on Single Mother Entrepreneurs’ (SMPs) in Klang Valley

Abstract

Since 2019, a global pandemic caused by the corona virus has been one of our worst worries. Due to the covid-19 shutdown, single mother entrepreneurs (SMPs) have been one of the most impacted groups, and while it required time to understand, the usage of technology proved useful for them. The objective of this article is to present what are the factors influencing SMPs in terms of sustaining their business, and whether they have taken any new strategy due to the change effected by the pandemic lockdown. This study applies qualitative approach of investigation that was conducted through online meetings for open group discussions. A total of 15 SMPs were interviewed, based in Klang Valley. The findings show that they have very low resilience level during covid-19 pandemic and until now, they are still struggling to live up to the standard of living within their means including bringing up their children.