Competitiveness Factors In Smes Of The Gastronomic Sector In Ibagué – Colombia

Abstract

The purpose of this paper is to make an analysis of the identifiable factors of competitiveness in the companies of the gastronomic sector in the city of Ibague - Colombia, Competitiveness is measured through a questionnaire designed from a competitiveness map from the Inter-American Development Bank. Variables include quality assurance, human resources, innovation, information and communication technology, accounting and finance were collected.  It´s based on a bibliographic review and a correlational statistical exercise carried out with gastronomic commercial establishments in the city during the months of April to august 2022. The results indicate that on average the firms have a level of competitiveness. This implies opportunities for improvement in all variables, but mainly in human resources.