A Study On Customers’ Perception Towards Himalaya Products In Cuddalore District

Abstract

The oldest known medical method used by humans is Ayurveda. The information was gathered from 200 Cuddalore customers using practical sampling methods. Himalayan goods, as well as to look into how the product's dimensions affect consumers' perceptions and loyalty, and to comprehend the product's impact. To examine the data, statistical techniques like percentage analysis has been employed. The current "head-to-heel" herbal offered by Wellness Company is Himalaya. The current line of Himalaya products includes pharmaceutical, personal care, baby care, wellness, and animal health care items. There is a widespread need for herbal cosmetics and a growing number of people are using them to address their own personal care needs. Customers' perceptions of Himalayan herbal goods are highlighted in this study, which could have a significant impact on the industry.