Analysis on Digital Media over Print Media

Abstract

Determining the effect of online media (e-Paper) on print media (hard copy) newspaper sales is the main objective of the research. As is well known, in the past, people relied heavily on newspapers to keep up with local events. People used to carry newspapers with them wherever they went and even wait for them. However, as technology changed dramatically, cell phones became more popular and news-related apps started to appear on the market. Newspaper interest declined as a result. The study looked into how printed media, or newspapers, has been impacted by the emergence of digital media platforms like Facebook, Twitter, Instagram, and others. The data, which is gathered through comprehensive questionnaires, demonstrates the decline in print media circulation to India's younger population. In order to save time when getting news, Indian youngsters prefer the interactive features of social media. The amount of time young people spend reading newspapers has greatly decreased recently. Despite this, readers in the elderly demographic still purchase newspapers.