Impact Of Demographic Variables On Country Of Origin -An Analysis

Abstract

The empirical investigation was carried out using a theoretical model as its foundation. The goals of the study were achieved analyzing buying behaviour based on buying behaviour theory and the purchasing decision model; determining the primary factor causing changes in Indian middle class buying behaviour; highlighting important influences that affect Indian middle class purchase decisions; and determining what changes in purchase decision have been responsible for Indian middle class migration from one manufacturer to another. To help the reader better grasp the empirical findings, the sample's demographic characteristics such as age group, gender, and salary have been defined. The most important factors influencing a person's intention to buy a car are price, style, social factors, fuel economy, achievement, safety, space, and brand, according to this survey. These findings will aid companies in developing more effective marketing plans to place their high-end car brand and interact with their target market.