Explicate The Awareness On Banking Service - A Study

Abstract

Purpose: This study aims to know the awareness on banking service and the suggestive measures for the improving service quality of banking services in the Chittoor District of Andhra Pradesh state.

Design/Methodology/Approach: The study adopted exploratory research approach and collected the primary data through the questionnaire. The study applied the convenient sampling method to determine the sample size and collected the primary data from the respondents of 120, who are using the banking technological services since three years. The study applied the various statistical methods for the examination of framed objectives. The study applied the neural network for the examination of customers’ awareness level on the services of the bank, which will be offered by the bankers. The study has considered the exploratory factor analysis to identify the key suggestive measures with the high loading factors.

Practical Implication: This study depicts an in-depth analysis of the debit card, deposit opened, credit card, online services, bank online service and auto payment services. The study also suggested to improve the service quality from the perspective of customers. The bankers will come to know the customers awareness level. So that they can work in to those areas, where awareness level need to be improved.

Originality/Value: The study is one of the first attempts to examine the awareness on banking service from the customers’ perspective of Chittoor district of Andhra Pradesh state. The study has considered the factors such as the credit card, debit card, auto payment services, and online services. The study findings stated that credit card and debit card have the more awareness level when compared to other services offered by the banking.