Analysis Of Innovative Behavior On Employee Performance Study Of P-O Fit And Ocb Of Culinary Smes In Semarang City

Abstract

The aim of this research is to analyze whether there is an influence of Person Organizational Fit and Organizational Citizenship Behavior on Employee Performance mediated by Innovative Behavior On Spring Rolls (Lumpia) Culinary SMEs in Semarang City. The population in this study were all employees in 16 spring roll businesses that already had brands in the city of Semarang. Using purposive sampling technique, 120 people were taken as respondents. The data source used is primary data, with data collection methods using questionnaires. The analysis technique used is the Structural Equation Model Partial Least Square. The research results showed that P-O Fit had a significant positive effect on employee performance; OCB has a significant positive effect on Employee Performance and Innovative Behavior has a significant positive effect on Employee Performance. The results of the research show that from the mediation effect test the innovative behavior variable acts as a mediator variable for the influence between Person Organizational Fit and Organizational Citizenship Behavior on Employee Performance in 16 spring roll businesses in Semarang.