Examine Consumer Understanding And Behavior In Promoting Sustainability And Green Practices In India

Abstract

Eco-marketing and other environmentally friendly techniques are becoming more mainstream as governments throughout the globe work to mitigate the adverse effects of human activities on the natural environment. This change has opened up new possibilities and presented new obstacles for businesses that want to show they care about the environment. When compared to developed countries, emerging economies like India have a greater propensity toward eco-friendly policies. Energy efficiency, waste management, pollution avoidance, indoor air quality, and recycling are just a few of the many environmental issues that fall within the purview of "green marketing." However, there needs to be more information in India on how environmentally friendly actions affect shoppers' purchasing decisions. Green marketing can only be successful if companies really do what they preach. The purpose of this research was to assess Indian consumers' awareness of environmental issues, green product preferences, and the factors that influence green product marketing. A total of 150 people were randomly selected to provide data, and the process was statistically sound. Government agencies, lawmakers, manufacturers, and marketers may all benefit from the study's findings by gaining a more complete picture of the green product market's potential. Diverse teaching initiatives emphasizing the security, health, and personal advantages of eco-friendly items and behaviours are crucial for promoting their widespread adoption. Budgetary resources need to be made available so that government agencies may educate the public on matters of product safety and regulatory compliance as they pertain to environmentally friendly goods. There must be a thorough structure in place that allows for official declarations of conformity with safety requirements by marketers, and authorities at all levels must ensure that all enterprises have appropriate environmental certifications.