Problems And Prospects Of Rural Small-Scale Entrepreneurs In Kerala

Abstract

Kerala, with its diverse economic landscape, hosts a substantial population of rural small-scale entrepreneurs, operating in sectors such as coconut-based industries, coir industry, khadi production, food processing, agro based industry, software services. Understanding their challenges is vital for fostering economic growth, generating employment, and mitigating urban- rural disparities. This study focuses on the challenges and opportunities faced by rural small-scale entrepreneurs in the diver’s economic lands cape of Kerala. Six primary objectives guide this study, addressing areas such as access to finance, infrastructure deficiencies, market dynamics, labor availability, regulatory constraints, and socio-cultural influences. Through a mixed-methods approach, including quantitative surveys and qualitative interviews, the study collects data from a representative sample of 300 rural entrepreneurs in Kerala, drawn from various sectors, regions, and business sizes.