Research On Appearance Design Of Nixing Pottery Tea Ware Based Ona Consumers' Aesthetic Needs

Abstract

In order to understand the consumers of Nixing Pottery and their aesthetic needs for the appearance design of Nixing Pottery tea ware, this paper provides references for designers and producers in the appearance design of Nixing Pottery tea ware. Under the background of introducing the craft and artistic characteristics of Qinzhou Nixing Pottery and the quiet changes of domestic tea consumption groups in China; The elements of product appearance design and the relationship between appearance design and consumers' aesthetic demand were discussed through literature. By questionnaire, 108 consumers of Nixing Pottery tea ware in Guangxi were collected from two aspects: basic information and aesthetic demand tendency of Nixing pottery appearance design. Through data analysis, it is concluded that the main consumer groups of Nixing Pottery tea ware are middle-aged and young male groups with stable jobs, higher education and good income, and the aesthetic demand of consumers for the appearance design of Nixing Pottery tea ware is shifting to the direction of minimalism.