From Likes To Lifesavers: The Social Media Revolution In Saudi Arabian Health Promotion; Review Of Literature

Abstract

Background: The use of social media for health education and promotion has gained significance in Saudi Arabia due to its widespread internet and social media usage. Understanding its implications and effectiveness is crucial for enhancing public health in the region.

Aim: This systematic review aims to investigate the role of social media in health education and promotion in Saudi Arabia by analyzing 12 selected studies.

Method: A comprehensive search of the literature was conducted to identify relevant studies, and a quality assessment was performed to evaluate the rigor of the included research. The studies were analyzed thematically, and their findings were synthesized.

Results: The review reveals that social media platforms are extensively used for various health-related purposes in Saudi Arabia, including disseminating information, promoting public health campaigns, and sharing knowledge about specific health conditions. Notably, social media is effective in increasing awareness, shaping perceptions, and influencing health-related behaviors.

Conclusion: The systematic review underscores the pivotal role of social media in healthcare across various domains in Saudi Arabia. It offers valuable implications for healthcare providers and policymakers and recommends active engagement of healthcare professionals and greater involvement of pharmaceutical companies to harness the full potential of digital platforms for health education and promotion. This review significantly contributes to the existing literature and has a profound impact on enhancing public health in the Saudi context.