"Strategies And Challenges In Textile Retail Trading: A Comprehensive Analysis Of Consumer Behavior In The Post-Covid Era In Kerala"

Abstract

This study presents a detailed examination of post-COVID dynamics within Kerala's textile retail sector in India. Focusing on understanding how industry players have responded strategically and technologically in response to pandemic-induced disruptions, this research investigates key areas like marketing, supply chain and technological responses. Study findings emphasize the ever-evolving landscape of consumer behavior, showing a rise in online shopping as well as preferences for products emphasizing comfort and sustainability. Aligning with Kerala's unique cultural and economic circumstances, this research seeks to unveil retailers' adaptions strategies in response to pandemic. Examining the obstacles confronted by industry, this research offers invaluable insight for both academia and practitioners of this sector. Utilizing global and regional perspectives, this research adds to retail management by exploring Kerala textile market post-COVID with a specific emphasis on Kerala textile market. Our ultimate goal is to provide actionable insights that can assist decision-makers in understanding post-pandemic retail landscape in Kerala.