Financial Literacy Of Working Women And Impact On Long Term Investment Decision Making- A Study At Hyderabad

Abstract

Financial planning is prominent factor for an individual’s financial well-being. Financial literacy is key factor to understand the dynamics of financial markets and planning. The current study attempts to study the financial literacy level of working women from Education and IT sectors of Hyderabad. The study also attempts to understand the preferred investment avenues for Long term investment and to test if there is impact of financial literacy on Long term decision making. The study employs descriptive analysis. The primary data is collected through a structured close ended questionnaire. Stratified convenience sampling is used. The data is collected form 408 respondents. 203 respondents were working women from education sector who comprise faculty members of Degree and Post Graduate Colleges. 205 respondents were women working in Information Technology Sector. The study adds to the existing body of knowledge. The statistical tools used for the study are composite mean model and Structure Equation Modelling. The AMOS SPSS 22 would be used. The overall economic development of an economy depends on the savings and investment attributes of its people. The significance of financial literacy level of working women, the growing workforce is imperative to understand.