Characteristics of satellite TV compared to other media - Theoretical study

Abstract

Societies resort to satellite channels to preserve their identity and civilization, especially with the increasing spread and their ability to influence the lives of societies and formulate people's knowledge and opinions, with their dominance and power, they not only provide information and convince people, but also enter into determining their priorities for the issues at hand.
Satellite television transmission originated from a satellite transmitter orbiting in concert with the Earth, covering a large area of its surface, thus moving the television service from the domestic to the international sphere.
The idea of satellite television broadcasting began several months after the end of World War II, to home televisions without the intervention of ground stations at all with an article from the science fiction of the British scientist Arthur Clarke published in the magazine Wireless World in October (1945), as he proposed in his article the launch of a satellite orbiting the Earth that can transmit signals from anywhere in the Earth at an altitude of (36) thousand kilometers above the equator.
There is a major role for media satellite channels through the directed media discourse, and the extent of its impact on the recipient, through the independence of media messages in various circumstances and the process of moral mobilization of the masses and armies in peace and war is one of the important factors to resist rumors and close ranks, protect states, protect the home front, especially national unity, and combat the problems faced by the people from inside or outside, and perhaps Arab satellite channels are invited to play a prominent media role in this area, morale is a prerequisite for the success of any people and the success of any army and the steadfastness of any state or nation. Therefore, we will address a group of topics, including:
First - What is the concept of satellite channels linguistically and idiomatically?
Second: The emergence and development of satellite channels.
Third - Types of satellite channels.
Fifth: Communication characteristics of satellite channels.

Sixth: The audience of satellite channels.
One of the most important conclusions reached by the researcher is: that satellite television is at the forefront of the media that watch for the purpose of following up political materials and the existence of a relationship between the motives of exposure to watch satellite channels and the issues that depend on them when following those channels. The most important recommendations: the need to identify the characteristics of the target audience of satellite channels and their motives, to include knowledge of gender, age and social and economic level, which helps in the delivery of the media message correctly. And developing the ideas of programs that are presented in satellite channels, especially in the political field, in line with local and global changes.