Factors Influencing The Usage Of E-Wallet Among Consumers In Kadapa District, Andhra Pradesh

Abstract

Due to covid-19 pandemic, people personal safety has been renewed, which has less to behaviour change. The adoption of e-wallet facilitates social distancing among the people. In this context, this revealed paper investigate the customer continued usage of e-wallet service for purchasing electronic productive products among consumers in Kadappa District, Andhra Pradesh. For this purpose, price benefit, trust and habit are considered a sthe influencing factors for E-wallet usage among customers. An e-mail survey was conducted among the 160 customers through snowball sampling method. The collected data are analysed with frequency analysis, descriptive statistics, correlation and regression have been applied. From the test result. Price benefit, trust and habit are factors having relationship with customer e-wallet usage. Price benefit has been highly influenced the customers for e-wallet usage. From the result is targeted that bank should develop strategies that encourage the consumers loyalty regarding e-wallets by searching customers that these financial services achieve the value and benefits to the customers.