Employee Engagement Through Gamification In Multigenerational Workforce: A Study On Gen X, Gen Y, And Gen Z In Textile Manufacturing Sector

Abstract

The Indian textile manufacturing industry is currently facing employee engagement challenges, especially after COVID-19. The industry is also dealing with an upcoming baby boomer retirement wave and a skills gap while younger generations are showing less interest in working in the field. The aim of this research was to evaluate the degree of involvement and commitment exhibited by employees from distinct age groups, namely Generation X, Generation Y, and Generation Z in the textile manufacturing sector of India and investigate the factors influencing their engagement. The study gathered data from employees who were exposed to gamification as a method to boost engagement. The Multivariate Analysis of Variance analysis revealed that Gen Z employees were significantly impacted by rewards, Gen X employees by Recognition and Leaderboards and Gen Y employees by Training & Feedback and Badges. These findings demonstrate that each generation has distinct engagement needs and preferences, and gamification can be an effective tool for improving employee engagement in the textile manufacturing sector of India. As a result, developing gamification-based engagement strategies for various generations in the textile manufacturing sector can improve employee engagement and productivity, allowing firms to gain a competitive edge in attracting the next-generation workforce.