A Systematic Review Of Implications Of Social Media Misinformation Upon Marketing And Consumers

Abstract

There is a rising worry among those who create legislation, operate businesses, and do academic study over the role that social media plays in the dissemination of false information, which is commonly referred to as "Fake News." However, much of the study done up until this point has been on the effects that false news may have on political communication and discussion. There has been less attention paid to the ramifications of disinformation spread through social media for both marketers and consumers. There is a vacuum in our knowledge of false news when viewed through the viewpoint of a consumer, given the significant role that social media plays as a vehicle for communication. In order to fill this void, we have carried out a comprehensive study of the literature that pertains to many disciplines. We establish five themes that explain the phenomena of false news by doing an in-depth analysis and synthesis of the existing research on the subject. "These are the following: the dissemination process, spreading channel attributes, consequences, faked legitimacy, and attitudes. In conclusion, we suggest a theoretical framework for future study in this field that explicates the links between the themes and the research propositions that have been developed".