Diverse Factors Affecting Success Of Women Entrepreneurship And Strengths Of Women Entrepreneurship Based On Government Edps In Kerala

Abstract

The study aimed to assess the various factors affecting the success of women entrepreneurship and various strengths gained based on the operation of Government EDPs in Kerala. The study is an empirical study and it was conducted with the objective of establishing the primary aspects that are influencing the success rates of women entrepreneurs when they are managing their firms. The usage of Cochran Sample size formula was used for estimating the sample size for the study. The study consisted of 6,965 women entrepreneurs operating in North Kerala. The sample size was evaluated based on dependability of the data collecting equipment led to the determination that the optimal size of the sample should be 231. The sample size was selected based on the usage random sampling technique among which stratified random sampling was used based on the nature of population involving women entrepreneurs in the study area. The exploratory factor analysis using the SPSS – 20 was performed to extract the diverse factors that are affecting the women entrepreneurship in the study area of Kerala. The study revealed the women entrepreneurship is highly dependent on the factors of cheap inputs, use of technology, standardization of processes and digital marketing skills.