An Analytic Study On The Impact Of Digital Employee Engagement Practices On Organizational Performance In Smes In India

Abstract

Introduction: It has become significantly important for small and medium-sized enterprises (SMEs) in India to digitalize entirely in order to improve efficiency.

Aim: This analysis aims to examine the effect of the approaches related to virtual employee engagement on the performance of businesses in SMEs in India. 

Literature review: The employee engagement model helps SMEs to engage and motivate their employees. The stages and format of the concerned Gallup model help the SMEs to conduct it virtually to engage the virtual employees as well,

Methodology: Primary quantitative analysis is the effective way to carry out this analysis due to the opportunities of obtaining data first-hand. The survey helps the study to quantify the variables and test the hypotheses.

Findings: The inclusion of advanced technical infrastructure is not required for now. However, the SMEs must incorporate many modern technologies to enhance efficiency.

Discussion: In the future, the SMEs in India must adhere to technological advancement considering appropriate infrastructure to support virtual employee engagement strategies.

Conclusion: The significance of digitally engaging the employees to connect with the organizational management is getting high due to the increasing ratio of hybrid working to promote work-from-home concept.