An Empirical Study Of Systematic Investment Plan (SIP) In India With Special Reference To Investor Perception Towards SIP

Abstract

This paper attempts to examine investor perceptions of SIP and how SIP can gain and increase investor income. The research is carried out using the following SIP Axis Bluechip Fund, DSP Equity Fund, ICICI Prudential Bluechip Fund,Edelweiss Large cap fund and Kotak Bluechip Funds. The mutual fund is a vehicle for diversifying one's portfolio of assets. People tend to concentrate on low-risk investments like PPF, bank deposits, insurance policies, and real estate. However, relying too heavily on fixed income investments is just as risky as investing in stocks. For them, investing in mutual funds is a safer choice. SIP is the best choice for those who want to make daily long-term investments. SIP investments are flexible because investors can choose to stop investing in a plan at any time or may choose to increase or decrease the investment amount. SIP is usually recommended to retail investors who do not have the resources to pursue the active investment. From the research it is understood that people are aware about the tax benefits from investing in SIP. Also to create greater investors awareness about the various schemes offered by the fund house, the fund house should invest in advertisement.