Navigating Truth In Crisis: Deconstructing Fake News Conspiracy Narratives Through Qualitative Content Analysis Of COVID-19 Pandemic Facebook Posts In The UK

Abstract

This research study focuses into the presentation of fake news conspiracy narratives within the UK, focusing on the context of the COVID-19 pandemic. The study's primary objective is to analyze the content of these narratives, particularly those that propagate conspiratorial notions lacking factual foundation, ultimately contributing to societal confusion and disruption. By employing Qualitative Content Analysis, the investigation aligns with the conceptualizations of conspiratorial narratives by Michael Barkun and Jesse Walker, situated within the realm of fake news. The analysis is further bolstered by the utilization of nvivo 12 Plus as a computer-assisted tool, enhancing the data analysis process. The study discerns that the examined fake news narratives exhibit distinct characteristics of conspiracy theories. The narratives further encompass claims such as vaccines being utilized for population extermination and 5G networks facilitating microchip activation for human control. This research study underscores its relevance in comprehending the dynamics of conspiratorial fake news narratives and their implications for societal discourse.