A Study On Consumer Perception Towards Digital Payment With Special Reference To Chengalpet District

Abstract

The last decade has seen tremendous growth in use of internet and mobile phone in India. Increasing use of internet, mobile penetration and government initiative such as Digital India are acting as catalyst which leads to exponential growth in use of digital payment. Electronics Consumer transaction made at point of sale (POS) for services and products either through internet banking or mobile banking using smart phone or card payment are called as digital payment. The consumer perception of digital payment has a significant and positive impact on adoption of digital payment. The structured questionnaire was used as research tool for understanding consumer perception on digital payment. Primary data was collected from 221 respondents. Frequency analysis was used to analyze the responses. From the research it is clear that majority of the respondents agree that mobile wallet/digital payment provides benefits to individual for purchase of products, improve the quality of decision, helpful in buying products as compared to traditional methods. They also agree that interaction with mobile wallet is helpful and that they trust the service providers.