A Review Of Non-Verbal Communication And Cultural Implications

Abstract

The emergence of globalisation has led to a growing significance of cross-cultural communication in the global context. Acquiring proficiency in cross-cultural communication skills is imperative for individuals seeking to secure a favourable position in international business negotiations and effectively manage foreign company operations. This paper aims to provide a comprehensive understanding of nonverbal cross-cultural factors through detailed analysis. The objective is to inspire individuals to approach and address cultural differences in an appropriate manner.