Green Communication Action in Island Tourism: Examining Hotels’ Low-Carbon Initiatives in Langkawi, Malaysia

Abstract

The effort to slow climate change has made a low-carbon approach in the tourism accommodation sector crucial. A low-carbon approach in the tourism accommodation sector has become important in the fight to mitigate climate change. One of the efforts to emphasise the low-carbon approach is through the evaluation of its implementation in the hotel. As a result, this article examined a low-carbon strategy in a green communication effort that was gathered face-to-face from 19 hotels on Langkawi Island. A reliable dataset that includes 160 samples was collected over the course of the questionnaire survey's 2-week operation. Both a descriptive and an inferential analysis are undertaken. The hotel's general opinion of the implementation of low-carbon practises is moderate. It demonstrates that there are no discrepancies between the manager and hotel workers in terms of low-carbon current practises. The implementation of green communication practises is most prevalent in the Sales and Administration Department, whereas it is least prevalent in the Food, Beverage, and Kitchen Department. In an effort to lower carbon emissions, tourism accommodation providers may use this study as a guide for future low-carbon practises.