The Implementation Of Lean Management In Jordanian Televisions And Its Reflection On The Quality Of Media Performance

Abstract

This article aimed to identify the level of lean management adopted by Al-Mamlaka TV as a model of Jordanian television stations, and its reflection on the quality of media performance. The method adopted has been a descriptive one using a questionnaire distributed to an intentional sample consisting of 51 Al-Mamlaka TV staff who are concerned with editorial tasks at all managerial levels. The results showed that the level of lean management at Al-Mamlaka TV was high. Furthermore, the results showed that the biggest obstacles to implementing lean management were bureaucracy and the stereotypical nature of procedures. The author recommended that the TV administration optimize its utilization of the accelerating technological developments to achieve the TV's objectives and implement training and development programs for staff to support the concept of lean management in the TV.