Consumer Culture And Capitalism: Critiques And Alternatives In Cultural Studies

Abstract

Consumer culture, fueled by capitalism, has become a dominant force shaping societies worldwide. This research paper critically examines the relationship between consumer culture and capitalism, focusing on its implications and the critiques raised within the field of cultural studies. By exploring the impact of consumerism on individuals, communities, and the environment, this paper highlights alternative perspectives and potential pathways toward more sustainable and equitable forms of cultural production and consumption. The findings emphasize the need for a multidimensional approach that combines critical analysis, cultural interventions, and systemic changes to address the challenges posed by consumer culture and capitalism.