Community-Driven Tourism: Building a Foundation for Sustainable Growth

Abstract

This research aimed to investigate the community-based tourism management guidelines for sustainable growth and analyze their composition. It also examined the direct and indirect impacts of these guidelines on sustainable development through structural equation modeling. The study followed a quantitative research approach, collecting questionnaire data from 600 foreign tourists. The collected data was analyzed using descriptive statistics and multi-statistics, followed by hypothesis testing through structural equation modeling (SEM). The results indicated that the highest value was observed for the tourist satisfaction component of community-based tourism management guidelines for sustainable growth. It was followed by destination image, tourist loyalty, and destination reliability, respectively. The structural equation analysis further revealed that destination image, destination reliability, and tourism satisfaction had a direct influence on tourist loyalty. Moreover, destination image and destination reliability indirectly affected tourist loyalty through their impact on tourist satisfaction.