EXPLORING THE IMPACT OF TRUST AND RISK ON INTENTION TO USE A CAPITAL MARKET LAW COMPLIANCE APPLICATION FOR COMPANY SECRETARIES IN THAI LISTED COMPANIES

Abstract

This research aims to investigate the factors that influence the intention to use a specialized application designed for assisting Company Secretaries in complying with capital market laws for Thai listed companies. Drawing on the Technology Acceptance Model (TAM) and an extensive literature review, this study seeks to develop conceptual frameworks incorporating trust and risk as key factors. The research identifies various factors that significantly impact the intention to use the application, including Trust in the Application, Interpersonal Trust, Dispositional Trust, Performance Risk, Time Risk, Psychological Risk, and Security Risk. By examining these factors, the study aims to bridge the existing research gap and contribute to the development of a theoretical model for the intention to use the Capital Market Law Compliance Application for Company Secretaries in Thai Listed Companies. This model has not been proposed in previous studies. Overall, this research endeavors to enhance the understanding of trust, risk, and intention to use in the specific context of the targeted application. The proposed study has the potential to offer both theoretical and practical contributions by addressing the research gap and providing valuable insights for the successful adoption of technology-driven solutions among Company Secretaries in Thai listed companies.