The Creative Characteristics Of New Media Art In China: A Case Study Of Guangzhou International Light Festival
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Abstract
This article aimed to study:
(1) The creative characteristics of new media art in China, with a focus on the Guangzhou International Light Festival (GZILF) .
(2) The impact of these characteristics on the exhibition influence of new media art, using various research methods .
(3) The distinctive features of award-winning new media artworks from Guangzhou and Lyon in terms of form, style, interactive experiences, and innovative topics .
The sample was six acclaimed artworks from 2014 to 2022. They were selected by the award recipients of the Trophy Of Light in Lyon and the Light Arts Award in Guangzhou. The instrument for collecting data was an expansive online survey. Data was analyzed using Descriptive statistics and Content Analysis.
The research results were found as follows:
1.The 'Form and Style' of new media art plays a crucial role in shaping its aesthetics and guiding the viewer's experience.
2.Technical Interaction' bridges the gap between art and the viewer, creating a multi-directional, interactive process.
3.Innovation in Topics' allows new media art to reflect ongoing cultural and societal shifts, and explore the impact of technology on daily life, relationships, and culture.