Luoyue Bronze Ware Of Zhuang Nationality In China: Cultural Identity And Cultural Capital Of Modern Commercial Art Design

Abstract

The cultural identity and cultural capital of the Luoyue bronze wares of the Zhuang nationality in China in modern commercial art design is essentially the utilization and development of bronze culture as cultural capital under the market economy environment. Luoyue bronze art is an essential part of the history and culture of the Chinese nation and a significant part of the history of the development of ancient Chinese art. Luoyue bronze culture is a precious cultural heritage left by the ancient Luoyue people, with high aesthetic value and rich cultural connotation. As the descendants of the Luoyue ethnic group, the Zhuang people inherited and developed the Luoyue bronze culture. As a typical representative of the Luoyue bronze culture, the Zhuang bronze drum custom became the first batch of national intangible cultural heritage in 2006.

With the rapid penetration of global modernization and economic globalization, the contents, methods, and approaches of Zhuang Luoyue bronze culture inheritance have also undergone tremendous changes with the changes of the times, and the protection and inheritance of Luoyue bronze culture have become increasingly severe. There are many studies on the appearance and material application of Luoyue bronze wares of the Zhuang nationality in China. However, there are few studies on understanding their application significance and cultural identity. In the product design of the new era, the shape of the bronze symbol has also changed, but whether the meaning has changed and how to change needs to be answered. There are problems in academic research, such as a relatively single research object, a relatively narrow research field of vision, high research homogeneity, and a lack of continuity. This article puts the Luoyue bronze culture of the Zhuang nationality in the context of the modern commercial art design and studies its cultural identity and cultural capital.