The Role Of Strategic Management In Enhancing Competitive Advantage And Firm Performance In The Jordanian Telecom Industry

Abstract

This research analyzes the role of strategic management in enhancing competitive advantage and firm performance in the telecom industry in Jordan. The telecom industry is characterized by intense competition, technological advancements, and changing customer preferences, which make it crucial for telecom firms to adopt effective strategic management practices to gain and maintain a competitive edge. This research employs a quantitative research approach, and identify the key themes and concepts related to strategic management and firm performance in the telecom industry thus Data was collected from 94 managers and department heads from three major telecom companies in Jordan. The statistical analysis was conducted using Smart PLS 4 and all hypotheses tested were found to be statistically significant. The findings indicate that strategic management practices, as strategic planning, resource allocation, innovation, and performance measurement, are positively associated with competitive advantage and firm performance in the telecom industry in Jordan. However, the effectiveness of these practices depends on factors as the company's size, market position, and the level of environmental turbulence. The research provides valuable insights for telecom firms that seeking to enhance their competitive advantage and performance through strategic management practices.