Buy or to Buy: An examining of shopping behavior towards domestic duty-free tourists in China

Abstract

Shopping, with a great significant contribution to Hainan’s tourism industry income, becomes more and more popular for the domestic tourists in China. On one side, duty-free shopping income takes up more than one third of Hainan’s total tourism income in recent passed years, on the other side, duty-free shopping income will increase and take more percentage in the near future year. This paper try to examine the basic shopping behaviour model of the domestic duty-free shopping tourists. Data were collected from 67 respondents by using convenience sampling way. The motivation of duty-free shopping tourists' shopping behavior is divided into five dimensions: goods attributes, shopping destination attributes, tourism elements, purpose and social demanding. Quality, brand, the shortage of specific goods in the international market, low price or cost, convenient payment and other factors are the important factors to stimulate their shopping behavior. The results have at least a significant impact on duty-free product operators and marketers to understand the needs of duty-free product shoppers in China.