The Significance Of The Emblem At An Academic Institution - Designs Of Visual Identity – The Logo As A Model

Abstract

The study examines the logo as one of the components of visual identity formation in educational institutions, analyzing the effectiveness of its design elements (line, shape, color) as well as their explicit and implicit implications, visual effects, philosophical dimensions, and capacity to form an effective visual discourse.

The study employed the Faculty of Architecture and Design at Al-Ahliyya Amman University as a case study in an effort by researchers to establish the basis of its visual identity, based on the design of its logo and its use in its visual communication.

Because the slogan was considered the foundation for forming the visual identity of the institution under study, it was possible to build the rest of the components related to the formation of the mental image in a significant and expressive manner, while keeping up with the demands of contemporary visual design and the radical transformations witnessed by these demands in design methods and tools. The image has astoundingly dominated institutional communication, and its inevitability has become a reality, since it is a philosophy and a message that the organization relies on to achieve membership and notoriety.